Business Insider Press Release Strategy Made Simple by IMCWIRE

The Role of Op-Ed Submissions

In addition to press releases, op-ed submissions can also help elevate your brand's visibility in Business Insider. Op-eds allow you to express your Business Insider Press Release perspective on industry trends, provide thought leadership, and establish credibility.

Business Insider Op-Ed Submission Tips

1. Choose a Timely Topic

Select a relevant and timely topic that aligns with current events or trends in your industry. Timeliness can significantly impact the likelihood of publication.

Example: The Future of Digital Marketing in a Post-Pandemic World: Why Brands Need to Adapt.

2. Offer Unique Insights

Provide a fresh perspective or insights that add Business Insider Op-ed Submission value to the conversation. This can help differentiate your op-ed from others.

3. Be Concise and Engaging

Op-eds should be concisegenerally around 800-1000 words. Use engaging language and structure your argument clearly to keep the readers attention.

4. Include a Bio

Include a brief bio at the end of your op-ed that highlights your expertise and relevance to the topic. This establishes credibility and gives readers context.