The Role of Op-Ed Submissions
In addition to press releases, op-ed submissions can also help elevate your brand's visibility in Business Insider. Op-eds allow you to express your Business Insider Press Release perspective on industry trends, provide thought leadership, and establish credibility.
Business Insider Op-Ed Submission Tips
1. Choose a Timely Topic
Select a relevant and timely topic that aligns with current events or trends in your industry. Timeliness can significantly impact the likelihood of publication.
Example: The Future of Digital Marketing in a Post-Pandemic World: Why Brands Need to Adapt.
2. Offer Unique Insights
Provide a fresh perspective or insights that add Business Insider Op-ed Submission value to the conversation. This can help differentiate your op-ed from others.
3. Be Concise and Engaging
Op-eds should be concisegenerally around 800-1000 words. Use engaging language and structure your argument clearly to keep the readers attention.
4. Include a Bio
Include a brief bio at the end of your op-ed that highlights your expertise and relevance to the topic. This establishes credibility and gives readers context.
5. Follow Submission Guidelines
Much like press releases, op-ed submissions have specific guidelines. Ensure you understand and follow them for the best chance of publication.
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