IMCWIREs Guide to a Successful Business Insider Op-Ed Submission
Step 1: Identify Your Goals and Target Audience
Before drafting your op-ed, clarify your primary Business Insider Press Releaseobjectives. Do you want to build authority, attract clients, or share an innovative solution? Additionally, understand who youre speaking toBusiness Insider readers value insightful, data-driven content that offers clear, actionable takeaways.
Step 2: Select a Timely, Relevant Topic
Your op-ed topic should be relevant to current events, trends, or discussions within your industry. The key to catching the attention of Business Insider editors is to present a unique angle on a widely discussed topic. IMCWIRE recommends the following methods for topic selection:
- News Jacking: Incorporate timely news to make your piece relevant and newsworthy.
- Trend Analysis: Highlight upcoming trends or changes within your field, and provide thought-provoking predictions.
Step 3: Craft a Compelling Op-Ed Draft
An op-ed needs to be clear, persuasive, and Business Insider Op-ed Submission concise. IMCWIREs team excels at creating drafts that meet these criteria, using a structured approach:
- Introduction: Start with a strong hook. This could be a statistic, a question, or a bold statement that introduces the issue.
- Argument Development: In the body, use data, anecdotes, and expert quotes to support your perspective.
- Conclusion: End with a call to action or a forward-looking statement, encouraging readers to think or act based on your message.
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